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Here’s more information on our Pre-Seed program.

The Sheraa Pre-Seed Program
Taking an idea from months of research work into a fully functional Minimum Viable Product (MVP) requires plenty of focus and support, but also knowledge in specific fields, like identifying different business models in order to determine which one is more effective for a given product. That’s where the Pre-Seed Program comes in.

Many development teams fall into a “build trap”, building feature after feature rather than testing the riskiest assumptions in their products. Are you building a new product or service from scratch and struggling to define your most important assumptions, experiments and your first version? How do you test the value of new feature ideas before actually building them?

Program Framework

Pre-Seed Build
The program consists of customized lectures and interactive workshops on topics such as project management, rapid prototype testing, financials, pitch rehearsals as well as personal and team strength trainings.

Entrepreneurs will learn to navigate the product cycle, from evaluating user segments over competitor analysis to creating a fully functional MVP. By the end of this program, entrepreneurs will learn to
– create wireframes and basic prototypes in order to test assumptions
– effectively determine key risks and assumptions of customer problems
– identify personal and team communication techniques and strengths
– effectively use project management techniques to minimize costs and maximize time resources
– gain hands-on practice with user story mapping
– apply rapid user testing on your MVP

At the end of the 3-month program, teams will be equipped with an MVP ready to launch together with a Draft Shareholder Agreement and a Legal / Bank Setup.

Pre-Seed Launch
Once successfully graduated from the Build Phase, up to 7 teams can enter the Launch Phase. To qualify for the Launch program, you need to go through the Sheraa Pre-Seed Build Program – there is no direct entry!

Selected teams are entitled to a $13,000 grant to use during the program. This 6-week Launch program equips teams with Customer Acquisition techniques as well as Digital & Social Media Marketing tools.

By the end of this program, teams learn
– what metrics (OMTM) are relevant for their business model
– gain practice on defining and using your user conversion funnel
– practice how to prioritize your product backlog using metrics-based value
– learn what is the difference between vanity and actionable metrics
– Create product KPIs and link them to your roadmap
– learn how to tie in Measure-Learn into your agile development sprints

Eligibility Criteria:
Startups at MVP drafting stage
– Teams should have finished the IdeaLab Online Startup Kit
– Eager to test assumptions and customer interviews on their MVP
– Fluent in English (the program will be in English)
– Able to scale regionally if not globally

The program is open to startups based both inside and outside the UAE. However, accommodation and visa needs to be arranged prior to the program by the teams.


Not sure where
to start?

Use the Pathfinder to find the program
fit for your startup's stage.

The Pathfinder - Adventure awaits




Do you have a tech-enabled and scalable business idea?


Looks like you need some inspiration. Check out what events are happening at Sheraa for an ideation boost.

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Did you start implementing your business idea?


Congratulations. Idea Lab is the best program for you.

Idea Lab

Are you revenue-generating?


Did you do a competitor analysis?


Are you in your first 3-6 months of revenue generation?


Have you been in the market for at least 2 years and have traction?


Would you like to reshape your strategy and grow?


Are you looking to optimize your marketing channels and increase customer engagement?


Did you do customer interviews?


Do you have a pitch-deck with market research of key challenges in the UAE?


Did you formulate your idea into a business model?


Did you develop the prototype of the product?


Did you launch the product?


Congratulations. Series A is the best program for you.

Learn about Series A

Congratulations. Seed is the best program for you.

Learn about Seed

Congratulations. Pre-Seed is the best program for you.

Learn about Pre-Seed

Please get in touch with the Sheraa team

Contact us

Meet the mentors

Tarek Fouad

Sameer Sortur

Scott Gillespie

Kia Davis

Petar Stojanov

Paul Boots

Partha Srinivasan

Shainoor Khoja

Tarig Al Sheikh


Yousef Al Barqawi