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Here's more information on our Seed program.


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The Sheraa Seed Program
If you are a business adding value to the digital economy – join the Sheraa Seed Program and scale up your start up to the next level!
We’re looking for startups that have been in the market for the past 3-6 months and are generating revenue but are struggling with customer engagement.

The Sheraa Seed program addresses key milestones in the journey of growth and focuses on marketing channels and customer experience to make you ready for the next round of investments.

The program is open to startups based both within and outside the UAE and are planning to gain access to the UAE / MENA region.

Program Framework

The selected teams will participate in a six-week long program in October 2018 with growth hackers, Sheraa advisors and mentors from the entrepreneurial ecosystem.

All teams will benefit from training and one-on-one support, aimed at getting them ready for the Series A program at Sheraa and investors. We expect a time commitment of at least 1-2 days every week.

The program consists of customized lectures and interactive workshops on topics such as growth hacking and customer experience, financials, pitch rehearsals as well as fireside chats with entrepreneurs from the ecosystem.

At the end of the program, the teams go through an intensive pitch training which prepares the startup for Sheraa’s Showcase Day. The Showcase Day is attended by a broad audience of government officials, heads of businesses and investors.

The participants of the program will be eligible for a growth budget of up to $5,000. The winner of the program will get a grant of $10,000.

Eligibility Criteria:
– Startups at Seed stage
– Operational for at least 3-6 months and with traction
– Ambition to increase customer engagement
– Interest in adding value to the Sharjah and UAE growth
– Founders committed to their venture
– Fluent in English (the program will be in English)
– Able to scale regionally if not globally
– We are agnostic /neutral to industry sectors
– Commitment to weekly meetings and workshops


Not sure where to start?

Send us an email

Is your startup at an earlier stage?

Check out Idea Lab and Pre-Seed

Idea Lab


Meet the mentors

Tarek Fouad

Sameer Sortur

Scott Gillespie

Kia Davis

Petar Stojanov

Paul Boots

Partha Srinivasan

Shainoor Khoja

Tarig Al Sheikh


Yousef Al Barqawi