The Sheraa Programs

Build, launch, and scale your startup

What do startups get?

Here are a few reasons why founders choose Sheraa

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EDUCATION

Learn important business skills not just through the Sheraa programs but also through the other entrepreneurs you meet. Our offerings vary from:
- Workshops
- Exclusive fireside chats
- Consulting sessions customized to your startup
- Personal trainings and more

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ADVISORY

Sheraa’s in-house business advisors complement the learnings from the education pillar and help entrepreneurs launch and grow their ventures and increase their presence. The advisory sessions are tailored to the needs of your venture.

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MENTORSHIP

Gain access to industry experienced mentors. The mentors offer a unique view to growth challenges faced by startups and help refine skills & business ideas.

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COMMUNITY

Get unique access to the UAE and MENA entrepreneurial ecosystem. This includes:
- B2B entities
- Government entities
- Venture Capital firms and investors

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PERKS

Sheraa provides one-of-a-kind software and service discounts for startups.
Perks and benefits are tailored to each stage of a startup's cycle, from MVP building to scaling and raising funding. These include licenses, bank accounts, management software, marketing grants and direct connections to potential clients.

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Idea Lab

Validate business idea

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Pre-Seed

Build minimum viable
product & acquire customers

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Seed

Optimize for growth

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Series A

Strategize for expansion

Not sure where
to start?

Use the Pathfinder to find the program
fit for your startup's stage.

The Pathfinder - Adventure awaits

RESET

Ready?

START

Do you have a tech-enabled and scalable business idea?

NO YES

Looks like you need some inspiration. Check out what events are happening at Sheraa for an ideation boost.

View Events

Did you start implementing your business idea?

NO YES

Congratulations. Idea Lab is the best program for you.

Idea Lab

Are you revenue-generating?

NO YES

Did you do a competitor analysis?

NO YES

Are you in your first 3-6 months of revenue generation?

NO YES

Have you been in the market for at least 2 years and have traction?

NO YES

Would you like to reshape your strategy and grow?

NO YES

Are you looking to optimize your marketing channels and increase customer engagement?

NO YES

Did you do customer interviews?

NO YES

Do you have a pitch-deck with market research of key challenges in the UAE?

NO YES

Did you formulate your idea into a business model?

NO YES

Did you develop the prototype of the product?

NO YES

Did you launch the product?

NO YES

Congratulations. Series A is the best program for you.

Learn about Series A

Congratulations. Seed is the best program for you.

Learn about Seed

Congratulations. Pre-Seed is the best program for you.

Learn about Pre-Seed

Please get in touch with the Sheraa team

Contact us